Whos King of Advertisement Space? It's Aamir if you are talking in Indian context. The 'third idiot' just signed a 3 year deal to promote Etisalat, new entrant into Indian telecom space, for Rs. 35 crore. This is the biggest Indian endorsement deal ever. UAE based Etisalat is the 13th largest mobile network operator in the world with a total customer base of staggering 94 million connections.
Gloomy days for the Indian advertising industry are over it seems.
Gloomy days for the Indian advertising industry are over it seems.
The industry is picking up, so is corporate budgets for marketing and advertisements. Coke's $ 1 million ad thunder for Thums Up with actor, Akshay Kumar aptly indicates that. And Thums Up sales, which exceeds sales of all other branded fizz drinks, justifies the expenditure.
Though the Etisalat deal is record breaking in the context of Indian advertising space, these figures are dull in the light of international endorsement deals like Tiger Woods' $ 105 million, 5 year contract with Nike. A recent multi-million deal is that of Maria Sharapova with Nike worth $ 70 million for 8 years.
They say advertisements were made so that viewers could make themselves Act II popcorns. They are ofcourse wrong. Advertisements are made to pursuade the viewer to buy products, inturn make money. Why else will the advertisers pay such hefty sums to sign an actor or an Indian cricket team player.
Posted by Karan Saharan
Posted by Karan Saharan
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