“Consumer goods firms get makeover to blend with changing times”

2009 saw………..

consumer good firms bid farewell of more iconic brand ambassadors giving space for more innovative marketing strategies and revamped product lines……whether it was Onida’s horned devil, the green suited “monster” pushing Onida television sets — “neighbour’s envy, owner’s pride” — TO a bubbly couple or Hindustan Unilever’s Liril girls TO target the entire family.

Bajaj Auto decided to exit scooters business, which had become a household name with the “Hamara Bajaj” campaign.

Maggie, over-shadowing as a symbol of Nestle’s range of noodles……turned 25 creating its own food brand.

Ad-captured people’s imagination…… if the cuddly pug campaign of telecom major Airtel in 2008, this year saw the emergence of Zoozoo.

Dabur, for instance, reaped a rich harvest in 2009 as the company entered skincare, food and beverage segments and launched about 30 products across various geographies which accounted to 20% of their revenue.

Amway plans to re-launch some premium brands in small packages to suit the domestic market.

Innovative marketing strategies, along with fiscal stimulus packages, helped consumer durables and fast-moving consumer goods segments record robust growth of during the year despite the economic slowdown…….

about Rs.32,000-crore ($6.4 billion) consumer durables industry grew 12-15 percent in 2009 and is expected to grow by 15-20 percent next year on the back of economic recovery.

the fast-moving consumer goods sector worth Rs.120,000 crore ($24 billion) in INDIA, coped well with recent challenges and grew 15 percent over the past year as companies downsized packaging as a cost-cutting measure during slowdown.

“The durable industry saw a tremendous growth of almost 28 percent,”

So how does WE see 2010 panning out???………….