Fevicol advertisements have always been remembered for being really good. From “Fevicol ka mazboot jod hai, tutega nahi” to “dum laga ke haisha, zor laga kar haisha” to “pakde rehna, chhodna nahi”, these advertisement campaigns have had right impact on right people.
But the funny, memorable ’Moochwali’ Fevicol’s 50th Anniversary Ad has got something more to it. When given deep thought, I could interpret that the advertisement connects fantastically with changing stature of the Indian women who now stand equally with men.
The black and white ad film from Ogilvy and Mathers, depicts the life of a little girl who was unable to take off a moustache pasted on her upper lip during a play. The film traces her life, through her teenage, wedding, motherhood, death and rebirth, where she is born with the moustache intact. The ad closes with the punchline line “50 Saal Se Champion”.
And I like it…
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